Website, WhatsApp, bookings, ads, CRM and follow-up connected, so no inquiry is lost and every result can be measured. We audit first and build only what is needed.
Not four products. Four things the same system does for a business, in the order it needs them.
Deft OS
01
Build
Digital infrastructure that fits the business.
Websites and landing pagesLive
Booking and reservationsLive
Commerce flowsLive
Internal panelsLive
IntegrationsLive
02
Sales
Never lose an opportunity to chaos.
Lead intake with attributionLive
Pipeline and next actionsLive
Follow-up automationsLive
Proposals and documentsLive
Won → onboardingLive
03
Marketing
Know where attention and inquiries come from.
First-party page viewsLive
Source attribution on every leadLive
Meta Ads read-onlyIn development
Google Ads read-onlyIn development
TikTok Ads read-onlyIn development
04
Ops
Turn repeated work into a process, then into an automation.
Reply-time tasksLive
Stale-lead alertsLive
Weekly report from recordsLive
Health checksLive
Email and WhatsApp notificationsPlanned
05 · Deft OS
The system we run on ourselves.
Deft OS is the internal operating system behind every Deft engagement: workspaces per client, leads with their source, pipeline, tasks, documents, automations and reports. What you see here is the real software with a demonstration workspace and invented businesses.
Demo workspace · synthetic data · real software
01 · Overview
This week at a glance: new inquiries, unanswered, overdue tasks, sources, integration states.
02 · Leads
The pipeline from NEW to WON. Every lead carries its source, its owner and its next action.
03 · Marketing
Spend per provider, never mixed. Leads by source. Website traffic without cookies.
04 · Integrations
Seven honest states. A provider is never connected because code exists.
os.deftcraft.company · demo
01 · Overview
This week at a glance: new inquiries, unanswered, overdue tasks, sources, integration states.
02 · Leads
The pipeline from NEW to WON. Every lead carries its source, its owner and its next action.
03 · Marketing
Spend per provider, never mixed. Leads by source. Website traffic without cookies.
04 · Integrations
Seven honest states. A provider is never connected because code exists.
06 · Work
Systems you can use.
Four demo businesses with working flows, and the system this site runs on. No invented clients, no invented numbers.
Real system
Our own first client
Website → intake API → Deft OS: company, contact, lead with source attribution, a task due within one business hour, a notification. Daily automations flag anything unanswered for 24 hours and proposals without activity for 5 days. A weekly report is generated from real counts.
Problem
Requests from the old website were stored in a database nobody read. Outreach lived in notes. Nothing told the operator what to do next.
Outcome
Measured, not promised: every request on this site is visible in the pipeline with its source and a due time. Response time and conversion are reported weekly from the system's own records. Figures are published only once there is enough data.
Walkthrough on real screens, training, written approval.
07
Launch
Go-live with you present; first records watched for 48 hours.
08
Monitor
Operate plan: health checks, changes, one report a month.
06 · For whom
Owner-led local businesses whose revenue depends on inquiries and bookings.
Restaurants and hospitality
Beauty, wellness and studios
Clinics and practices
Home and trade services
Small teams that already use a website, Instagram, WhatsApp and a booking tool
Businesses that want a website and nothing else
Ad budgets we cannot measure
Guaranteed rankings, leads or revenue
08 · System Check
Start with what we can see.
Send one link to your business. Within two working days you get the System Check: what we observed, what is likely, what only an audit can answer, and the one thing to fix first.
